Remington’s Split
Remington’s breakup causes the gun industry to scramble to pick up the pieces.
November 4, 2020
The famed firearms company, Remington, has gone bankrupt. In the wake of this news, bids have come in for the various components of Remington. Remington used to encompass such companies as Barnes Bullets, Bushmaster, and Marlin Firearms. Remington was founded in 1816 by Eliphalet Remington, and has been producing and selling firearms ever since. However, now that they have gone bankrupt they have left a huge hole in the industry that could last for decades.
Remington was split into a few main parts. These parts are in line with what companies bought them, for the most part. Remington was split into Ammunition, Accessories, Firearms, and others. Vista Outdoor Inc. bought the Lonoke ammunition section of Remington along with other assets. Roundhill LLC. bought all firearms sections other than Marlin. Sierra Bullets bought most of Remington’s ammunition assets along with Vista Outdoor Inc. Sturm, Ruger, and Co bought Marlin which is the most interesting to see what they do with the company. Franklin Armory Holdings Inc. won the Bushmaster brand and some related assets.
The breaking up of the over two-hundred-year-old company, Remington, is one of the most influential assets change in the history of the industry. For over two centuries Remington has been at the forefront of development and distribution. This also has implications for the future of the industry, as now the vast assets of the company have now been spread out to other upcoming companies and groups.
What is most unfortunate about the split of the Remington brand is the fact that gun sales and ammunition sales are through the roof, because of the Covid-19 pandemic and the ongoing civil unrest in a lot of the cities around the U.S. However what is done is done, as all winners of the bids are now in the phase of integrating the new assets into their companies. These changes to the Firearms Industry will have some of the most lasting effects on the brand’s legacy.