The Fresh Prince of Boycotting
“If they don’t want us, we don’t want them” – Salt-N-Pepa, in response to the institution’s refusal to televise the 1989 rap category.
February 8, 2018
Before his Fresh Prince days, Will Smith was highly involved in music; specifically, the genre of rap.
In 1989, Smith and his musical partner DJ Jazzy Jeff were invited to the Grammy Awards Ceremony since they were nominated for ‘Best Rap Performance’, a newly added category. They accomplished this through their song, “Parents Just Don’t Understand”.
The duo was initially thrilled about being nominated for the award; however, they weren’t quite as thrilled upon learning that the rap category wasn’t among the 16 categories that would be televised. Smith and Jeff both boycotted the ’89 Grammy Awards, and other nominees for the category followed suit.
Will Smith, in fact, did not attend any Grammy Awards until 1998 when he accepted an award for the ‘Best Rap Solo Performance’ category, during which he referenced his boycott in 1989.
To this day, Smith continues to stay firm in his beliefs, as he and his wife refused to attend the Oscars in 2016 due to inadequacies in diversity among nominees.