Most people know that Apple designs and manufactures the iPhone, iPad, and iPod series of devices, however, the future of the company is being questioned –  will they continue to advance their line of portable devices or will they invent something new and innovative?

With the advent of the iPhone 8 and iPhone X, the company is making great strides in the facial recognition software industry. With the addition of fingerprint scanners and a relatively new six-digit passcode, the privacy of their customers is one of their top priorities.

As of now, the future of Apple is a bit blurred. The company has had great achievements in many areas of technology, however, recently the company has yet to release anything of significance. Sure they’ve advanced their cell phone line and tablets, but what is the next step for the corporation?

CEO and owner of Apple, Tim Cook, announced the unveiling of a new update for Apple devices that will be able to produce an augmented reality. Now you may be asking, why this is important? Well, it’s because before, only minor companies and software designers were in that field. Now, the 750 billion dollar company is invested in the field which may cause a boom in this augmented reality’s popularity.